The Saint Lucia Tourism Authority has launched a campaign, celebrating Saint Lucian enterprise and creativity and encouraging greater ownership of the opportunities that a new policy direction in tourism will offer.

The campaign also calls for dedicated commitment, making Saint Lucia the best place to live and work.

The new multimedia campaign from the Saint Lucia Tourism Authority is themed ‘Our Saint Lucia’.

The Chief Executive Officer of the Saint Lucia Tourism Authority Lorine Charles-St. Jules said the campaign seeks to not only celebrate the strides made in making Saint Lucia a much sought-after destination but also actively encourages citizens to seize on the opportunities being created, through a new policy direction for tourism.

The ‘Our Saint Lucia’ campaign highlights organic success stories which can serve as inspiration for the involvement of a new generation in the tourism sector. The SLTA campaign also addresses key social issues that impact the quality of life in Saint Lucia. For example, it urges conversations on tackling social issues such as peer pressure and crime.

The campaign is reaching out to youth, urging their involvement in not only finding solutions to social issues but also in taking ownership of Saint Lucia’s heritage, both natural and cultural.

‘Our Saint Lucia’ celebrates industry and the creativity that gives the island its uniqueness and appeal.

The ‘Our Saint Lucia’ outreach is the first phase of a broader public awareness campaign, aligned to the government’s new policy direction that seeks to ensure Saint Lucians enjoy a greater share of the benefits of the travel and hospitality industry.

Source: Government of Saint Lucia