Press Release: Saint Lucia’s Trade Export Promotion Agency (TEPA) – Unveils New Branding Strategy

Friday, February 9th, 2018

Press Release: Saint Lucia’s Trade Export Promotion Agency (TEPA) – Unveils New Branding Strategy

With the focus on commanding visibility and increased market share for Saint Lucian products in potential growing markets, the Trade Export Promotion Agency (TEPA) has completed the Taste of Saint Lucia (TOSL) branding strategy.

On Thursday, Feb. 1, TEPA unveiled the new export label along with operational guidelines for Saint Lucia’s products and agency at the Point Seraphine Duty Free Complex. The six locally-manufactured products which have met the eligibility criteria to pilot the new umbrella project label were unveiled at the launch.

Jacqueline Emmanuel-Flood, CEO of TEPA, explained the rationale behind the TOSL trademark, a commercial label that will be carried by approved Saint Lucian products and services in export services.

“It is our intention that this export label that we are unveiling today will symbolize the highest quality of goods and services, and exports that are going to be distinguishable the world over. The Taste of Saint Lucia was originally derived from a marketing campaign that was launched in the United Kingdom in 2014.”

Dr. Carlos Segovia of Caribbean Blue, remarked on the benefits of fine tuning and converting the products and services in Saint Lucia using the newly-launched TOSL trademark.

“I’d like to mention before, that when you’re out there promoting your brand amongst the sea of first world countries with huge budgets and subsidies, it’s hard to stand out; and if you all do it individually, it’s even more difficult. But having a national brand, having a strong presence, I think it’s going to go a long way.”

 

Source: Anicia Antoine, GIS